DaJeong

Rethink How We Make, Wear and Value

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Rethink How We Make, Wear and Value *

DaJeong is a South Korean designer–researcher working at the intersection of circular fashion, eco-literacy, and socio-technical innovation. Her work examines how fashion systems can transition towards more transparent, resilient, and responsible futures.

With professional experience across five countries spanning both industry and academia, she approaches fashion as a complex nature–society system shaped by cultural, ecological, material, and technological forces. Her practice combines design research, sustainable innovation, digital tool development, and supply-chain transparency, reflecting a systems-oriented perspective on how fashion is produced, communicated, and valued.

Grounded in fashion design and expanded through interdisciplinary research, she explores how design methods, data infrastructures, and material practices can support more equitable and regenerative fashion ecosystems.

Academic Background

MA Fashion Futures (Distinction) — London College of Fashion, University of the Arts London, UAL
Research focused on sustainable transitions, circular design, ecological futures, socio-technical change, and emerging digital innovation in fashion.

AAS Fashion Design (Magna Cum Laude) — Fashion Institute of Technology (FIT), State University of New York, SUNY
Trained in garment construction, technical design, pattern development, and applied fashion practice.

Additional Training
Smart Apparel Design at HFIT (Seoul); Apparel Design at Segeru Fashion Design High School (Seoul)

Professional Experience

2025
CARE IDⓒ (Seoul) — Sustainability & Digital Innovation Lead

2023-2025
University of the Arts London — Transition Coordinator
University of the Arts London — Climate Advocate

2022-2023
Real Circularity (London) — sustainable fashion research & communication
Baukjen (London) — sustainable materials & design development
Shinwon (Remote) — trend and material research for SS23 / AW23

2017-2022
Mandarina Duck (Seoul) — sustainable travel-wear research
Canada Goose (Toronto) — technical design & sample developmentKanzi (Sydney); KS (Japan); General Idea, Fragiled and Ominous.Ai (Seoul), — design, branding, digital labelling, and AI-based visual analysis

Activity & Achievement

2025
Director, Preview in Seoul 2025 (CARE ID Exhibition & Seminar)
Founder, DADA — London Social Venture Programme

2024

Exhibiting Artist, Critical Ecology: Shared Campus
Student Partnership Impact Award (SPIA), SEDA
Carbon Literacy Certificate
Circular Design Certification, Redress
Hult Prize Boston Summit Certificate

2023
Gaudio Family Foundation Scholarship — MAFF(2023)
Real Circularity Academy Certificate (2023)

2021
Founder, DADA — Excellent Prize, KISED Pre-Startup Program
FIT Merit Scholarship
Director, Sustainable Fashion Show — SUNY Korea × Hyundai Premium Outlet

2014-2020
Runner-up Prize, Avoki × K
Winner, KBS Scout Fashion Design Contest
Fashion Stylist Qualification
Graphic Technology Qualification
Information Technology Qualification